In the “Battle of the Bands” competition, contestants had 5 min to convince the audience that their fitness product was superior. Here’s a quick summary:
A very nice and very capable health watch, they care more about the everyday person than the avid gym goer. It’s the fitness watch for the fit and unfit alike. I had the chance to play with one at CES in january and was pleased with the quality, however a bit large for my small wrist.
An ecosystem rather than just a band, GOQii is a service that pairs you with an online personal trainer who gives you advice about healthy habits based on your use of the GOQii wearable band. The band comes free with a service subscription. The audience was skeptical of the abilities of the company to pair each customer with an appropriate and well certified trainer. If the company manages a high level of quality, this may be a way to help consumers to keep using wearables!
Skulpt identifies muscle quality which is a better indicator of fitness than tracking weight. It’s a portable connected device that brings this type of experience home (or to your gym bag).
These guys claim they can sense calorie intake (yes, I said calorie INTAKE) with their fitness band. A pleasantly playful presentation and a clear message of abilities, this seems to be revolutionary. But could it work?
Healbe won by a landslide for a professional and entertaining presentation. I’m skeptical of it’s accuracy, but I made sure to take a selfie with presenter Georgy because I’m so hopeful for it’s success.